AION Media
Project: Brand Refresh - Logo Modification, Color Palette Build, Pattern Creation, Image Styling, Typeface, Illustration & Icon Design, Brand Guidelines
AION MEDIA GROUP approached me for a brand refresh that would modernize their visual identity while maintaining the essence of their name—rooted in mythology, technology, and media. The challenge was to create a cohesive design system that was bold, geometric, and easily adaptable across various platforms and business units.
The refresh centered around a geometric design philosophy, ensuring consistency and clarity while providing flexibility for creative applications. The objective was to develop a visual language that was structured, clean, and effortlessly replicable by in-house creatives and external vendors.
As part of the refresh, I modified the font that spells out "AION Media" under the AION wordmark. The rounded font used in the original logo clashed with the straight edges and sharp corners of the geometric wordmark. The updated font now aligns with the styling of the wordmark and maintains readability at smaller sizes, creating a more cohesive brand identity.
Additionally, the original logo design extended beyond the wordmark, making it challenging to use in confined spaces. The updated version ensures the text is aligned with the edge of the wordmark, improving usability and scalability across various applications.
A refined color palette was introduced, enhancing the vibrancy and adaptability of the brand. Each business unit was assigned a unique shade to establish differentiation while maintaining visual harmony.
To further unify the brand identity, I created a custom pattern derived from the logo. Built on a square grid, the pattern deconstructs the AION lettering, allowing it to read both horizontally and vertically. The pattern dynamically adapts across brand applications, shifting colors to match business unit identities.
Icons and illustrations were designed using the same geometric foundation, ensuring a seamless integration with the overall brand identity. The use of clean lines and structured forms helped create a recognizable and distinct visual language.
The photographic style was designed to align with the geometric brand aesthetic. Stock and in-house photography were placed within geometric containers extracted from the logo’s shape system. The images were desaturated and treated with a unifying filter, ensuring visual consistency across diverse sources. This approach allowed photos to integrate effortlessly with the pattern design.
The refreshed brand system successfully elevated AION MEDIA GROUP’s visual presence, creating a bold yet structured identity that is both timeless and future-forward. The new design approach ensures consistency across media while allowing creative flexibility for diverse applications.
By embracing a geometric design philosophy, AION MEDIA GROUP now has a cohesive, scalable, and innovative brand system that reflects its core values—perpetual evolution, technological advancement, and an unwavering focus on media excellence.
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